Saturday, October 5, 2019

Introduction to Business Essay Example | Topics and Well Written Essays - 1000 words

Introduction to Business - Essay Example Whistle-blowers now commonly refers to those who firmly believe that the unchecked conduct of their organization will do more harm than good, and so exert efforts to speak up. The act of whistle blowing is necessary to rectifying problems in society, yet whistle blowers are often punished severely for their moves (Matthews, 2003). Obviously, whistle-blowing can be a tangled and legally dangerous event. Lawyer Taylor (2006) who had found herself whistle-blowing along with two other colleagues said one had to be ready for any form of retaliation, to expect them and to combat them. In Diana Heil's (2004) reports, a whistle-blower can experience continuing retaliation even when one backs down. Whistle-blowing is said to justifiable only where certain minimal conditions have been met (What is, 1997). Accordingly, a justifiable disclosure must meet four conditions: 1) The disclosure does more good than harm; 2) It serves some purpose in correcting or preventing the wrongdoing concerned; 3) It is made in a responsible manner; and 4) It follows upon the exhaustion of internal channels of complaint and redress. Whistle-blowing is the smoke signal according to Parthasarathi (2003), that there is corruption happening; therefore, government should act. During the Nixon era, it is said that $800 toilet seats were discovered at the Pentagon, and people began to realize the service that whistle-blowers provided at the risk to themselves (Taylor, 2006). There are now laws that protect these employees of courage and a group dedicated to their interests (Current Program, GAP, 2006). Sirshar Quereshi (2006) who specializes in fraud investigations wrote that whistle-blowing can be an effective early warning system. He said employees "in the front line" know better than anyone what is happening in their area of activity so that it is beneficial to listen to them, otherwise a local difficulty may grow into a crisis. Taylor (2006) who works closely with whistle-blowers said the primary goal that whistle-blowers usually seek is accountability for mis-behaviour and correction of the problems they see in the work place. Most whistleblowers realize that their actions will cost them money, wear away privilege and generate negative publicity, Taylor said. Yet, they persist, desiring honesty in government and wanting an end to infringements of law. In the beginning, a whistle-blower is said to be often faced with a plethora of ethical dilemmas, the most fundamental of which is whether to do the "right thing" or not. According to Reese (2002), multiple organizational variables inhibit one from doing the right thing within an organization, one of which is threat to one's career. Tom Carpenter of The Government Accountability Project (GAP) who has represented numerous whistle-blowers said he tells people who are contemplating blowing the whistle not to do it if they cared for their career. But then "Most people decide to go forward anyway" (Heil, 2004). Despite all the anguish, a whistle-blower said he had no regrets about the stand he took. "Is it worth it'" he was asked. "Yes, absolutely; I would do it again. I truly believe that some people have lives and others have destinies," he said. Whistle-blowing is not only

Friday, October 4, 2019

Teaching Standard English Essay Example | Topics and Well Written Essays - 1000 words

Teaching Standard English - Essay Example The essay is meant for a general audience but it brings up several issues that specifically appear to be addressed to language teachers in America. Christensen explains that the stigma experienced by children brought up in backgrounds not advocating Standard English throughout their school life and beyond negatively impacts on their self-esteem. Using the example of Fred, one of her students, she discusses the fear resulting from societal expectations and the criticisms that sometimes scare learners into not writing at all, rather than risk doing so and end up making errors. Fred has trouble learning because he is too scared to write and when he finally does; his creativity is severely hindered by his obsession with writing the â€Å"correct† English rather than expressing himself. (Christensen 36). Through this case study, the writer is successful in appealing to the audience’s sympathy by depicting Fred as a victim of the societal expectations that are beyond his cont rol. By presenting her argument alongside Fred’s case, she is likely to convince an objective audience of the error of putting too much emphasis on the structure parts of the language as opposed to the functions. Bringing about social change, as she is evidently trying to do with her essay is a complicated affair that requires that one not only creates a rapport with their audience but also convinces them to step outside their previous assumptions and bias about a subject. However by initiating and emotional presenting Fred as a victim and showing his emotional challenge in an objective manner, she forces the reader to open their mind, acknowledge and confront the reality of the underlying problem. She breaks down the whole issue and brings it to a personal level showing the audience that if it can happen to Fred it can happen to any of them or even their children etc. Christensen emphasizes the need for English teachers to be careful when it comes to correcting their student ’s mistakes since the manner in which they do it could negatively impact on their learning process. She mentions how a teacher can learn a lot about their learner’s lives by encouraging them to express themselves through writing, if teachers understood the importance of assisting the students in such expression they will be more conscious of their approaches and pursue learner centred as opposed to language centred teaching methods. For example, students who have been sexually abused could be hiding behind their problems and failing to express or report them; however, given chance to write without being judged based on grammar, teachers can learn their problem and advise them on the appropriate actions they should take. She concludes with an assertion that while it is important for students to learn standard English, they also need to understand why they are learning it, and they should not do it to avoid criticisms, but rather because they want to (Christensen 36). Te aching the rules of Standard English without imparting the need to reflect on them is only likely to force the students to comply out a need to conform rather than the intrinsic desire to learn. At the end of the day, she convinces he reader that the focus of education is in the learners personal and academic development, therefore teachers should ensure they use the educational opportunity assist

Thursday, October 3, 2019

Kant vs. Hegel Essay Example for Free

Kant vs. Hegel Essay Hegel’s concept of the â€Å"Absolute Idea† claims that there is a universal and ideal standard that is continuously being revealed throughout history, in various forms of human expression. The Absolute Idea can be interpreted as God, nature, spirit, or reality. With art, there is no such thing as â€Å"Art for Art’s sake† because art is a manifestation of the unfolding of the Absolute Idea. In Hegel’s Art History, the progression of art is always moving closer to ultimate reality, because spiritual realization is teleological. The Absolute is fully realized when form and content are harmonious and concrete in their depiction of spirit and man. Beauty is dependent upon these things. For Hegel, the classical period is characterized by the depiction of ideal beauty in the perfect human body in ancient Greek sculpture. However, the concreteness of the human body is later seen as limited for not representing spirit and imagination in a more abstract form. Therefore, Hegel’s ideal of beauty is ever changing according to Art’s development in history, and his terms. In other words, Hegel calls the shots. In contrast to Hegel, Kant’s philosophy of art was a deliberate attempt to remove personal subjectivity. Like Hegel, Kant did believe there was a universal beauty, or Absolute of something, except Kant did not have any references to measure this by. For Kant, we can only come to know what is really beautiful when one has no agenda, concept, or comparison to measure the object with. From Kant’s perspective, Hegel is attached to all of these things, and therefore he can not really know beauty outside of his own perception. It is an intuitive inner knowing, versus a cognitive knowing. This is significantly different from Hegel’s ideal of beauty, since knowing what is really beautiful can never be answered concretely, but rather intuitively.

Morrisons ASDA

Morrisons ASDA Comparative strategies employed by giant supermarkets in the UK- A critical comparative study Introduction: Morrisons ASDA are the 2 giant leading supermarkets in London. They obtained wide popularity with their products services in UK market. This perspective study will be focusing on the analytical review of the strategies adopted by them in the business process. It will intend to make comparison of their strategic norms in the business with in depth examination comparative analysis to arrive at the suitable conclusions recommendations for their regular business policies. Morrisons is the 4th largest supermarket chain in UK It is having 11.5% share of the grocery sector in UK It is established in 382 superstores serving around 10 million shoppers in a week. Its business strategy is customer oriented focusing on selling groceries at the lower prices. Its establishments dealing only in the large superstores. It does not offer its customers an online shopping service it has not yet arrived in the financial services market. ASDA is too one of the leading supermarket in London, it is a part of the Wal-Mart family. They committed to provide services to their customer in the bright welcome environment. They strategically aimed to offer excellent standard of the customer service based on the customer service programme giving the right staff training to fulfil the needs of the customers. Varieties of products of the different brands are offered by ASDA in their superstores to achieve the customer satisfaction. Research Questions: This academic study will be purely focusing on the market strategies adopted by the leading supermarkets in their business processes. On going for the analytical review following are some of the research questions raised in my mind 1] What is the area of the business development of Morrison ASDA in UK? 2] What are the strategies adopted by Morrison ASDA for the growth expansion of their business activity in UK? 3] What are the suitable, feasible acceptable tools for their strategic analysis comparison in the business? 4] What are the comparative advantages of their strategies, policies in the business in UK? Research has been undertaken with the directions of all the subjective analysis in depth. Literature Review: Central issue behind this study analysis will be to make analysis of the recent strategies adopted by both of these supermarkets for their business development in UK to suggest them further improvements for their expansion in the area of activity in UK based on the detailed study. Martin Headen his associates has done analytical study on this topic in Jan 2009 which is purely focused on the Market Development of the ASDA Morrison in comparative analysis. They clearly stated that â€Å"Morrison is the supreme dealer of groceries in an international market seeking their promotion of sales services throughout the world, It has derived its rank with their optimum capability face to face contracts in door presentation for achieving the customer satisfaction, they are having the boom technology in the business planning premises† In the technical analysis of ASDA business strategy it has been stated in their perspective study as â€Å" 15.6 % of the grocery market is controlle d by ASDA in UK ,it is only a supermarket based petrol retailer to react a Safeways promotion, it swiftly cut its prices 0.8p per litre† [Martin et.al,2009] In his opinions given by a retail analyst he stated that â€Å"Price can make customer switch temporarily to a competitor, but it is not enough to make them stay. If the price is the only factor grocery shoppers considered, then Aldi would win every time, yet the budget chain has a UK market share of just 1.7%† [Fredric,2008] It is showing that price comparison is an important factor pointed out in this research journal for making the comparison of the strategies adopted by the supermarkets. However, it is aiming to find out that only the price is not to be treated as the sole successor for the market analysis, even for the increasing level of quality of the product in the stores price is considered to be subsidiary with in the limit of the budgets of the customers. In many cases for purchasing of the qualitative products customer prefers to spend excess above the budget, it is therefore strategic aim of the supermarkets is not always price based rather it is quality based in the product development. In the studies done by Antony Marric in his research analysis in sept.2009 he had given focus on the sustainable marketing strategies of the business developments adopted by supermarkets in Uk.He had analysed the related factors coming in the background of the research towards the porters 5 forces as a business strategy tool. He focused on the buyers power, suppliers power, market rivalry, threat of new entrants entry barriers with their inter relative impacts on each othe r in the process of the strategic business development. In his literature he has written that the â€Å" Sustainable Marketing strategy is based on the four P,s which are Price,Product,Place,Promotion the four Es which are Economy,Ecology,Ethnology,Ethics.† [Antony,2009] Antonys study purely focused on the scientific marketing strategies of the supermarkets in their business developments. It has been studied from the perspective of the customer orientation as well as the seller orientation in the market analysis. Economy is related to the cost control in the business ,Ecology is the interdisciplinary scientific study of the business interactions between the business organisms their impact on their environment analysis, Ethnology is an analytical comparisons of the origins ,distribution,technology,language,religion with that the social structure of the ethnic ,racial national divisions of the humanity where as Ethics are the benchmarks of the standard, rational code of cond ucts of the business which can be helpful for the survival stability of the business in the Market. Especially in ASDA Morrison there are extensive researches developments in the products to absorb the new customers in the market† [Henry,2009] In his scientific analysis Henry precisely focused on the socio cultural influences of the people leaving in the society on the food retailing .Now there are changes in the quality of the food products in Uk,Desire of the exotic fruits, fish in the past trends has gone now changed in the healthier food in the attractive packages suitable in the environmental scanning. He focused on the developments in the 21st century about the customer appearances towards the acceptability of the food products so far it has been closely impacted on the strategy of the appearance of the saleable product of the supermarkets. He also focuses on the changing habits of the customers changing habits of the customers towards eating food in this trend of the new culture how the supermarkets responded to the consumer preferences to stabilise their activity in the market. â€Å" Every supermarket has its own implemented strategy ,ASDA is the lowest price offers the cheapest one among all the supermarkets in UK which is closely followed by the Morrison , However it is having different impacts on the consumer behaviour might be due to the brand identity of the products sold in the both supermarkets.† [Peter,2008] The norm of study of Peter clearly pre-screened towards the view of the strategic development of the supermarkets in UK,it is based on the price fixation of the products in the supermarkets its relative impact on the consumer preferences their psychology towards accepting the products. He also stresses on the brand identity of the products which are sold by the supermarkets. Methodology: Methods will be used for the proposed study, will be based on the pure analytical trend of the supermarkets strategy in their area of activity of the business. The process will be divided into 3 aspects of the research. The proposed study is giving importance to the systematic exploratory research based on the survey ,observations analytical review. The research will be prepared in the aiming at the perspective direction of the users towards the suitable, feasible acceptable planning decision-making. It is appropriate to choose the exploratory research to focus in depth on the competitive strategies of the supermarkets for their business development in the emergent market.Survey is important to guess the impact of the strategies developed applied by the supermarkets on the consumer behaviour,Analytical review is to pre-screening the implications of the strategic management of the supermarkets based on the responses given by the consumers. Data Gathering Primary data will be gathered with the regular visits in the supermarkets at the periodical intervals. Data will be collected with conducting the regular interviews of the working persons in the supermarkets about their policies strategies in the expansion of the business. Why do interviews with workers offer policy insights? Observations on the consumer preferences information about impacts of the business strategies adopted by the supermarkets will be gathered. Observations can be helpful to make analysis of the changes in the consumer behavioural patterns their buying behaviour towards the policies implemented by the supermarkets. Survey of the potential customers with getting replies from them through customers will be gathered to gather data about the consumer responses. Secondary data will be collected from the journals,brouchers,product magazines of the supermarkets. Secondary data will be collected to know about the average consumer opinion about the products services liv ing in a particular area.It can give the consumer preferences as per the living area,age group along with the trends in the market. Data Analysis Qualitative quantitative data will be analysed to arrive at the validate conclusions. Grounded theory will be used in the analytical comparisons of the supermarkets. For the statistical analysis of the quantitative measurements Statistical Package of Social Sciences [SPSS] will be used to make the perspective analysis of the gathered data. Data will be analysed in the Strenths, Weaknesses, and Opportunities Threats to study the potential norms of the strategies adopted by the supermarkets with their impact on the business policy developments. Strategic norms in the business can be assessed with clubbing of the advantageous disadvantageous factors along with the internal external factors in the business. Study will be analysed in the cause effect relationships of the facts circumstances of the business developmental strategy in the supermarkets. How the circumstances leading to or caused to the potential effects in the business will be perspective analysed in the cut throat com petition the comparative academics. Statistical Techniques of Mean,Mode,Median,Standard Deviation,Range,Chi-square test, Co-relation, integration will be used wherever necessary in the statistical strategic comparisons. Data Presentation: The structured data will be presented in charts, diagrams ,histograms, graphs to make precise focus of the study towards the analytical review desired topic to obtain readers attention towards the research study analysis. Statistical measurements will be presented in the bar charts to have an in depth focus on the result orientation of the study with the suitability for attention understandibility of the user. Conclusion: The determined research study is an analytical view of the comparison of the business strategies of the 2 leading giant supermarkets in London.ie ASDA Morrison etc. The study will give precise focus on the implementation of the strategic tools in their business processes for the comparative study. It will be pre-screening their norms of the business development in terms of the area of operations along with their ideas prospective for the growth expansion of their business activity in the competitive UK market. Along with the tools of the strategic analysis it will be focusing on the merits demerits of the recent strategies of supermarkets with their complementary impact on the consumer behaviour in the Market. Even quantitative analysis will be done through the help of the statistical measures to arrive at the efficient, effective realistic findings of the academic research work. References: 1] Martin et.al,(2009),Research in Supermarkets,7 th edition, Boycott 2]Misher,F.(2008),Price Discrimination in Supermarkets, Toronto books 3]Ganguly,A.(2009),Strategic Marketing in Supermarkets, Tools Analysis of Business Strategies, 3rd edition, Sudan county publishers. 4]Adorten,H.(2009),Business Development in Supermarkets,1st edition,Antop Hill (ISBN14567512) 5]Disuza,P.(2008), Rationals of the Business strategy,2nd edition,Waffer

Wednesday, October 2, 2019

Shirley Jacksons The Lottery Essay -- The Lottery Essays

â€Å"The Lottery† by Shirley Jackson has been criticized, but its longevity and durability prove it stands the test of time. In the article, â€Å"Jackson’s The Lottery,† the author A.R. Coulthard finds a deeper meaning in the story which other critics have not. Coulthard believes the story is a â€Å"parable of the evil inherent in human nature† rather than â€Å"an assault on mindless cultural conformity,† as other critics have suggested (Coulthard 226). Coulthard shows how something that most likely began as a primitive and ignorant way to ensure prosperity, evolved into a complete need for sanctioned violence and murder. Coulthard offers valid points to support her argument. Coulthard finds that the actions and demeanor of the villagers are evidence of an underlying enjoyment in the killing. Her analysis shows that the villagers mask their anticipation for the killing under false and thinly veiled social gestures. Coulthard points out the contrast between Mrs. Delacroix and Tessie Hutchinson’s social friendship and how quickly the shallow friendship unravels when Tessie is chosen for the sacrifice. Mrs. Delacroix â€Å"selected a stone so large she had to pick it up with both hands,† which is in stark contrast to how a true friend would behave (Jackson 393). Participation in the lottery causes the villagers to lose the ability to be empathetic and their bonds of family and friendship suffer for it. The lottery encourages them to abandon ties of love and loyalty and tap into the deepest recesses of the darkness that hides in humanity. The lottery does not offer them prosperity, but strips them of all that is good in humanity. The villagers are masked behind the evil that awaits them each year on a sunny day in June. The other 364 da... ...kill too much to mourn inconsequential losses like love, friendship and the bonds of family, community, and humanity. Works Cited Coulthard, A.R. "Jackson's THE LOTTERY." Explicator 48.3 (1990): 226. Academic Search Premier. EBSCO. Web. 26 Oct. 2010. Jackson, Shirley. â€Å"The Lottery† The Story and Its Writer: An Introduction to Short Fiction. 8th ed. Compact. Ann Charters. Boston: Bedford/St. Martin’s, 2011. 387-393. Print. Jackson, Shirley. "The Morning of June 28, 1948, and â€Å"The Lottery† "The Story and Its Writer: An Introduction to Short Fiction. 8th ed. Compact. Ann Charters. Boston: Bedford/St. Martin’s, 2011. 950-952. Print.

Tuesday, October 1, 2019

Constructing Fantasy in Hitchcocks Vertigo Essay -- Alfred Hitchcock

Constructing Fantasy in Hitchcock's Vertigo The amount of critical analysis surrounding Alfred Hitchcock's Vertigo is itself dizzying, but as the film has recently been restored, it seems appropriate to provide it with a fresh critical reading. The purpose of this paper then, is to draw this film out of the past with a reading that offers not only a new way of understanding it, but a close look at the culture that produced it. Specifically, Vertigo offers its most exciting ideas when contextualized in a culture of consumerism. Consumerism shaped the film, and also shapes the way we view it. The desire of the consumer is the driving force behind not only our economy, but our mode of seeing the world, and seeing films. As consumers, we are always looking for, and looking at, new commodities, especially clothing. We gaze at clothing in shop windows. We purchase it and wear it, making it visible to others. Indeed, the desire to buy clothing is linked closely to our desire to show it off. We shop in a visual economy, a visual culture of consumption. To understand this culture it is important to understand the historical figure of the flà ¢neur. The flà ¢neur is a wandering male consumer of images who is, and was, particularly in the nineteenth century, the visual and economic agent at the center of consumer culture. He is also at the center of Vertigo, personified in the main character, Scotty. The flà ¢neur is an inveterate urban wanderer and voyeur who is at home in the public spaces. In the words of Baudelaire, "for the perfect flà ¢neur, for the passionate spectator, it is an immense joy to set up house in the heart of the multitude, amid the ebb and flow of movement" (qtd. in Brand 5). Walter Benjamin, in his work on the... ...lso of women displayed in windows. 3 Sometimes coincidence aids criticism. Kim Novak was, according to Hitchcock, quite proud of the fact that she didn't wear a bra during the filming of Vertigo (Truffaut 248). Works Cited Brand, Dana. The Sectator and the City in Nineteenth-Century American Literature. Cambridge: Cambridge UP, 1991. Gleber, Anke. The Art of Taking a Walk: Flanerie, litera ture, and Film in Weimar Culture. Princeton: Princeton UP, 1999. Friedberg, Anne. Window Shopping: Cinema and the Postmodern. Berkeley: U of California P, 1993. Simmons, Patricia. "Women in Frames: The Gaze, the Eye, the Profile in Renaissance Portraiture." The Expanding Discourse. Ed. Norma Broude and Mary Garrard. New York: Harper Collins. 39-57. Steele, Richard. "Spectator No. 454" 1712. The Spectator, A new edition. Cincinnati: Applegate & Co., 1857.

How to Solve Scarcity in the Economy Essay

SCARCITY: A pervasive condition of human existence that results because society has unlimited wants and needs, but limited resources used for their satisfaction. This fundamental condition is the common thread that binds all of the topics studied in economics. Scarcity is a perpetual problem facing society due to limited resources andunlimited wants and needs satisfied with these resources. Scarcity means that society does not have enough of everything (resources) for everyone (wants and needs). Two Components Consider the two sides of the scarcity problem. * Unlimited Wants and Needs: This is a basic characteristic of humanity which means that people are never totally satisfied with the quantity and variety of goods and services. It means that people never get enough, that there is always something else that they would want or need. * Limited Resources: This is a basic condition of nature which means that the quantities of available resources used for production are finite. It means that the economy has only so many resources that can be used AT ANY GIVEN TIME time to produce other goods and services. Humans live in a world of scarcity. This world of scarcity is what the study of economics is all about. That is why scarcity is usually subtitled: THE ECONOMIC PROBLEM. Scarcity does not preclude technological advances and other discoveries that â€Å"lessen† the scarcity problem with better ways of satisfying wants and needs. In fact, scarcity actually predicts such things. People are motivated to work, go to school, invent products and discover new continents because they do not have all that they want. Why invent, discover, or explore if all wants and needs are satisfied? Increasing limited resources does not make them unlimited only less limited. Scarcity persists. Solutions? Scarcity has been a perpetual, pervasive problem of humanity. There is no reason to think the future will escape the wrath of scarcity either. But why not? Can humans ever hope to solve the scarcity problem? Technological advances in recent centuries have certainly done a great deal to lessen the scarcity problem. A notable share of the world’s population residing in industrialized nations, while not free of scarcity, has achieved a relatively comfortable living standard. Given continued technological advances over the next few hundred years, perhaps society can solve the scarcity problem once and for all? It might happen. Who knows what the future might bring. But such is unlikely, even with technological advances. The reason for this economic pessimism rests with the two, and ONLY two, possible ways to eliminate scarcity. 1. Unlimited resources: Unfortunately, the planet Earth is finite. The solar system is finite. The galaxy is finite. In all likelihood, the universe is finite. None of this bodes well for achieving unlimited resources as a means of solving the scarcity problem. 2. Limited wants and needs: If every human being had finite wants and needs that could be satisfied with a finite amount of resources, then scarcity would cease to exist. But what sort of genetic engineering would be needed for this? Would humans still be human? 3. You allow the market price to rise to the point where demand=supply. The item will still be scarce (because it is not in unlimited supply), but everyone who is willing to pay the price will be satisfied. Alternatively, you can ration by authority. Someone with enough power to coerce people to do what they won’t naturally do would simply choose who gets the scarce goods and who doesn’t. 4. Find economically viable alternatives/substitutes – e.g. instead of petrol, try vegetable oil (it works, but I don’t think cars are made for them). 5. Alter supply – e.g. instead of restricting imports, increase them. 6. Leverage – instead of allowing one unit of electricity to produce one unit of good, you can make one unit of electricity produce 5 units of good. They call this economies/efficiency, but the principle can be applied to various areas outside of production. 7. Increase the price – a side effect of the lack of supply, but you will probably be faced with lobbying groups. 8. Be prudent and prioritise use – if it’s scarce, it shouldn’t be wasted. So cut back on non-necessities. 9. Innovate -R&D to find new ways to solve the problem. Alternatively, you can change a few things and make a massive difference. However, innovation is spontaneous and is often circumstantial. 10. Reduce demand – change what the thing is used or alleviate the thing that it is used for. If the demand for the product is not there, scarcity is not so much a problem. Simpler said than done though. 11. Expansion of the productive capacity of an economy would help. However, it is likely scarcity will always exist as resources are limited but wants are infinite. So generally, it is how to allocate the resources most efficiently rather than how to solve scarcity, as scarcity can’t be solved. Resources have to be allocated at their optimum level, if this doesn’t occur it is known as market failure. The government can intervene in the form of taxation (placed on a good to discourage its consumption), subsidies (given to firms to encourage production of a good, which makes it cheaper therefore encouraging consumption), regulation (laws used to prevent consumption of a good) and pollution permits (allocated to firms allowing them to produce a certain amount of pollution, they’re tradeable which encourages firms to be greener).